Professor of Advertising | Critical Media and Cultural Studies
Istanbul, Turkey
Alparslan Nas is Professor of Advertising at Marmara University's Faculty of Communication. He holds BA and MA degrees in Cultural Studies from Sabancı University and a PhD in Advertising from Marmara University. His research interests include critical advertising studies, gender and media, cultural studies, media sociology, and brand activism.
Palgrave Macmillan — a monograph on the media construction of cultural otherness in Turkey.
View ↗Markaların toplumsal aktivizmle kurduğu ilişkiye eleştirel bir bakış.
View ↗Ulus markalaşması kuramı ve dünya örnekleriyle uygulamalı bir inceleme.
View ↗International Journal of Communication — how fatherhood is represented in contemporary Turkish advertising.
View ↗Feminist Media Studies — a Turkish women's digital campaign against the gendered organization of mosque space.
View ↗Springer (Palgrave Studies in Journalism and the Global South) — an autoethnographic approach to a critical journalism assignment in Turkey.
View ↗European Journal of Cultural Studies — with Ali Murat Yel, on visual culture and Islamophobia in Turkey.
View ↗Connectist — sustainability and the formation of nation brand identity across Europe.
View ↗Fe Journal — digital activism and the transforming cultural meaning of veiling in Turkey.
View ↗Research on how Valentine's Day advertising in Turkey stages carnivalesque resistance while containing it.
View ↗Sociální studia / Social Studies — audience responses to Axe Turkey's hegemonic-masculinity campaign.
View ↗How audiences articulated diversity and decoded polarization in response to a Coca-Cola nation-themed campaign.
View ↗Bilig — the textual and visual construction of national identity in Turkey's nation branding campaign.
View ↗Idealkent Journal of Urban Studies — green marketing of Istanbul's gated community projects.
View ↗Fe Journal — gender ideology in Turkey's public service advertisements.
View ↗Galatasaray Journal of Communication — orientalist discourse in Turkish Airlines advertisements.
View ↗Ilef Journal — feminist critical analysis of advertising as symbolic violence.
View ↗European Journal of Cultural Studies — with Ali Murat Yel, on visual culture and Islamophobia in Turkey.
View ↗Ankara Üniversitesi İlef Dergisi — Fatma Şişli ile birlikte.
View ↗İstanbul Üniversitesi İletişim Fakültesi Dergisi — hız olgusunun reklamlardaki kültürel temsili.
View ↗Erciyes İletişim Dergisi — Axe'in "Erkekler de Ağlar" reklamına izleyici tepkilerinin analizi.
View ↗Akdeniz Üniversitesi İletişim Fakültesi Dergisi — temizlik ürünleri reklamlarında simgesel şiddet.
View ↗Dijital çağda reklam ve marka iletişiminde hikaye anlatıcılığının dönüşümü üzerine bir inceleme.
View ↗CEO markalama literatürüne sistematik bir bakış.
View ↗Selçuk İletişim — Genç Turkcell reklamlarında kurgulanan gençlik kimliğinin eleştirel analizi.
View ↗Reklamda ikna stratejileri ve retorik üzerine bir inceleme.
View ↗American Anthropological Association, 112th Annual Meeting — Chicago, IL, November 22, 2013.
Conference presentation on intersectionality and the female gaze.
View ↗A psychoanalytical critique of desire in Coca-Cola advertising.
View ↗A critical analysis of heterotopia and power in the series Uysallar.
View ↗Online feminist testimony as resistance to body politics in Turkey.
View ↗Conference proceedings volume on brand management and sustainability.
View ↗Inclusivity and diversity as a nation branding strategy — the Nordic model.
View ↗A semiotic reconsideration of advertising literacy.
View ↗A new perspective on "goodvertising" in the philosophy of advertising.
View ↗Subvertising as a critical activist alternative in Turkey.
View ↗The mainstreaming of feminist activism against sexism in Turkish advertising.
View ↗A critical analysis of Syrian refugee representation in Turkish news media.
View ↗
Türk edebiyatına psikanalitik bir bakış
Buried colonial memory in Haneke's Caché
A Turkish intellectual circle's path from Marxism to Kemalism
Deleuze and Guattari on Netflix's Unchosen
Love and curatorial power across Pamuk's novel, museum, and series
Türk edebiyatına psikanalitik bir bakış
Buried colonial memory in Haneke's Caché
A Turkish intellectual circle's path from Marxism to Kemalism
Deleuze and Guattari on Netflix's Unchosen
Love and curatorial power across Pamuk's novel, museum, and series
Motherhood, desire, and the fragility of the coherent self
Stuart Hall, articulation, and the possibility of alternative meanings
Migrant care work behind Denmark's affluent facades
Gender, surveillance, and the limits of technological liberation
When an anti-capitalist story becomes a capitalist commodity
Ageism, the divided self, and the grotesque body
Barthes, interpretation, and the production of truth
Why class inequality stays invisible in advertising
Stereotypes, myths, and invisible class differences
Nation branding, soft power, and lessons from around the world
Adorno and Horkheimer meet Money Heist
Who gets to represent religious-conservative life on Turkish TV
Reproductive biopolitics and the fragility of rights
Minority memory and counter-history in "Kulüp"
Class, distinction, and cultural capital
Şerif Mardin's center–periphery lens on Turkish cinema
From Bernays to Benetton on brand activism
Overlapping identities beyond single-axis feminism
Nike, Dove, Always, and the limits of feminist marketing
Distance, mourning, and the interrupted work of grief in Brecht
Language, memory, and resistance in the theatre of the absurd
Fascist aesthetics, Futurism, and the politics of “degenerate art”
Vico's afterlife in Adorno, Kafka, and Bakhtin
Fragmentation and coherence in the autobiographical “I”
Austin, Butler, and literature as a performative act
Gender, language, and feminist utopia in speculative fiction
Trauma, kingship, and repetition in Shakespeare's Macbeth
Repetition and the signifier in Gogol's classic tale
Youth, realism, and rupture in the French New Wave
Lacan's return to Freud through Poe's Purloined Letter
Bakhtin on carnival, the grotesque body, and temporary liberation
Deleuze on the movement-image and the time-image
Five periods in the development of classical Hollywood cinema
Zavattini, Bazin, and the neorealist claim on reality
Modernity and labor in Vertov's revolutionary newsreels
A Turkish-language podcast exploring media, popular culture, and everyday life through critical theory. Selected episodes are adapted into English-language essays.